Targeted to kids ages 6 to 12, trusted regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead, will share the label space with the Aquapod logo. "We wanted to make drinking water fun for kids," Courtney Cotter, associate marketing manager, said. "The idea was to make a cool, unique packing that kids would like and parents would approve of."
Water made "fun" for kids
In an era where sugary drinks are under attack, Nestle' Waters North America introduces Aquapod in a fun bubble-shaped bottle.
May 31, 2007
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