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Package design expert opens new firm

For more than 20 years, Dean Lindsay designed packaging for Fortune 100 clients including Kraft Foods, Nabisco, Nestlé, Quaker Oats, Gatorade, M&M/Mars, Gerber, and Bristol Myers Squibb.

Lindsay has opened his own firm in Chicago, specializing in the design of consumer product packaging that combines form and function in powerful ways that gain his clients quantifiable results. Dean Lindsay Design’s capabilities include strategic product planning and research, idea creation and development, graphic design, engineering, prototyping, and consumer evaluation. The firm’s key differentiation is in the synthesis of structural industrial design with graphic innovation and creativity for consumer products.

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