New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Food & beverage marketing trends changing in India...

Tapping into the cultural changes in the country, Indian marketers are changing tactics to keep up. Rising consumer demand for health and wellness products, convenience foods, and eco-friendly items are reshaping the kinds of products—processed foods and less-perishable perishables—being marketed. However, one Indian food company executive criticized Indian policies on food and beverage marketing, saying, "Indian regulations and policies on food advertising and marketing are rigid [and not allowed] to grow fast." Alcoholic beverage marketing and advertising are also hugely restricted. So marketing innovators focus on below-the-line strategies, which include ground events, point of sale and cross promotions. Appealing to kids is also important as this sector of consumers is having more influence over purchasing decisions.

Source: FNBnews.com

 

Rethinking Packaging Robotics to Prioritize Flexibility
In this ebook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
Read More
Rethinking Packaging Robotics to Prioritize Flexibility
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment