According to the International Egg Conference held this week in London, "it's chic to be frugal" in these tough economic times. More than 400 retailers and manufacturers from 150 countries come to the conference to exchange knowledge and information. While consumer confidence is down everywhere, some consumers are not affected at all by the current economic conditions. These affluent consumers are, nonetheless, keeping up appearances by spending—and flaunting—less. These consumers do not want to be viewed as decadent, or fall victim to anti-greed sentiment. How does packaging affect them? "Simply changing packaging on food could give the impression that it was more of a value option than it seemed in the previous packaging," making it more attractive to these frugal rich. What about the not-so-affluent? They are seeking value for money. Design packaging that creates a perception of value—store brands that deliver "pretty packaging" are perceived as having more value!
Source: www.farminguk.com
