A recent review of Newtons Fruit Crisps by 7th and 8th graders included their comments about the packaging. Their comments are useful for packagers who market to kids. Reviews were mixed: "The package is appealing, with a green wrapper and an apple and cinnamon on it. It is very easy to open, you don't need scissors!" "The package is very colorful and makes you want to buy it." "The coloring on the package makes it look very healthy." "Contrary to what the package says, it isn't crisp, it's stretchy." "The wrapping isn't good either; it's too big and wastes plastic." "The packaging looks good and I think it is good that they have the nutrition facts on the box and the individual wraps."
Source: Foodprocessing.com
