"Critter craze" selling more wine in U.S....

be it monkey, fish or kangaroo, animals give brands a leg up in the super-competitive wine market, says ACNielsen.

Apr 24, 2006

Wine labels sporting an animal sell twice as much as the competition. "The label's user-friendly, it's easy to identify, it's simple, it's attractive," says Christopher Nixon, of Joe Canal's Discount Liquors. "Most people love animals. They associate their love for the animals with a predisposition for a love of the wine."

Source: The Press of Atlantic City

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