Packaging helps drive global trend for more responsible drinking...

In London, Diageo pushes responsible drinking through a variety of channels, including advertising, a global website, customer carelinesÝand new labelling bearing nutritional and alcoholic information.

Jul 31, 2005

The initiative will provide consumers with easy-to-understand facts on nutrition, allergens and alcohol content. Nutritional information such as levels of protein, carbohydrates and fat will be clearly displayed, but will not imply health or dietary benefits. The words "Drink Responsibly. Drinkaware.co.uk" will appear on labels and secondary packaging.

Source: Brand Republic.com

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Packaging helps drive global trend for more responsible drinking...

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