On a related note...

Lactose intolerance affects millions of Americans, and sales of no- and low-lactose dairy products are expected to surpass $500 million by the end of 2006.

Jul 26, 2006

In addition, sales of dairy-alternatives, such as soy and rice milks, will reach nearly $1.4 billion, according to No- and Low-Lactose Foods and Beverages, another new report from Packaged Facts. Ed. Note: My guess is that these customers are no-nonsense shoppers and will not respond to labels hyping gluten-free or no-lactose. packagers will have to figure out how to communicate these qualities in a more sophisticated way. For more information visit www.PackagedFacts.com

Source: icmaRC

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