Soft drinks gaining share by losing fizz...

New study available from Business Insights shows the overall soft drink category is growing and gaining share from other categories including beer, hot drinks and wine. But traditional carbonated drinks are losing share to fruit juices and bottled waters. In response Coca-Cola and PepsiCo are dramatically modifying their portfolios and Cadbury Schweppes has divested their European soft drinks business.Source: Just-drinks.com