A day late

OMP will be looking to see how consumers interpret the front panel content claims and how they affect purchases. The claims include “carb-free”, “low carb”, “x g net carbs”, “carb-conscious”, “good source of carb”, and “excellent source of carb”. The survey will be conducted online with 2귔 respondents in each of four groups: diabetics, nondiabetics who try to follow a low-carb diet, consumers who try to eat a high-carb diet, and consumers who do not fall in the other three groups.