Drink can does a one-eighty

St. Louis-based Anheuser-Busch launched energy drink 180 in 30 U.S. markets in late January. The single 8-oz slim-line can is decorated with the 180 logo placed right side up on one side and inverted 180 degrees on the opposite side of the can.

Pw 17611 03 180

Decorated in yellow, orange and royal blue, the words orange and one-eighty energy drink tie in with the brand’s “Do a 180” tagline. The logo appears twice on each can–one with a red 180 placed on a yellow disk, the other inverted with a red 180 placed on a blue disk.

180 is available in convenience stores, high-end bars and restaurants, health clubs and other non-licensed accounts. The energy drink’s suggested pricing is comparable to other energy drinks, says the company.

A-B’s vice president, Premium Plus brands Steve Bagwell says the name 180 communicates the turnaround or energetic lift people look for in an energy drink. “We’re seeing a demand for energy drinks and are confident 180 will set itself apart from others in the category,” he says.

More in Home