Decorated in yellow, orange and royal blue, the words orange and one-eighty energy drink tie in with the brands Do a 180 tagline. The logo appears twice on each canone with a red 180 placed on a yellow disk, the other inverted with a red 180 placed on a blue disk.
180 is available in convenience stores, high-end bars and restaurants, health clubs and other non-licensed accounts. The energy drinks suggested pricing is comparable to other energy drinks, says the company.
A-Bs vice president, Premium Plus brands Steve Bagwell says the name 180 communicates the turnaround or energetic lift people look for in an energy drink. Were seeing a demand for energy drinks and are confident 180 will set itself apart from others in the category, he says.