Visual impact

Little Rock, AR-based TCBY’s ½-gal frozen yogurt packaging got a complete makeover from Fisher Design (Cincinnati, OH). The previous package featured illustrations of the flavor’s ingredients paired with light latticework set against a white background.

Fisher Design sought to make TCBY frozen yogurt stand out by incorporating a visually dramatic photo of a scoop of frozen yogurt against a bold, colorful background. The new package will be introduced in select supermarkets early this spring.

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