Kleenex cartons express home decor

In September, Dallas-based Kimberly-Clark introduced its new line of Kleenex® Expressions(TM) facial tissue, in 14 designs, all aimed at complementing the latest styles and trends in home furnishings.

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For use throughout the home, Expressions come in seven distinctive patterns for upright boxes and seven more for flat cartons. The 20-pt clay-coated newsback material used for the cartons is printed offset in six colors by Waldorf Corp. (St. Paul, MN). Set-up cartons measure 4 3/4" L x 3 9/32" W x 9 3/8" D. Design types include Ribbons, Sunflower, Plaid, Tapestry, Thai, Lorrie and New York. The 5 1/4" L x 4 3/8" W x 4 3/8" D upright box is available in Fresh Floral, Quilt, Celestial, Peacock, Floral Tapestry, Clay Pot and Polo designs. Jefferson Smurfit (St. Louis, MO) prints the 18-pt SBS boxes offset in five colors. A brief history of the specific design is printed on the bottom. Expressions carry a suggested retail price between $1.19 and $1.29 per box. "They've enjoyed great success at both the retail and consumer levels," says Kim Underhill, spokesperson for the line.

Smurfit Kappa Group

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