By Jim GeorgeMaterials & ContainersEmphasizing product benefits to the 'bring-it- to-me' consumerThe label can act a versatile communications tool to keep a brand contemporary. Greg Metzger, director of marketing at Red Gold Inc., Elwood, IN, believes the label is a good place to begin in a package review when the goal is extending a longtime brand to a new generation of potential product users.December 31, 2004Previous PagePage 2 of 2Top StoriesRecyclingNesquik’s New Shrink-Sleeve Labels Make Packaging 100% RecyclableFive years of R&D results in a new shrink-sleeve label for Nestlé’s Nesquik RTD dairy beverage packaging that is 100% recyclable and provides the required light-blocking functionality.Bagging & WrappingLearn About 4 Different Types of Wrapping Machines for Your ProductSustainabilityNew EU Rules Adopted to Reduce, Reuse and Recycle PackagingSustainabilityBrau Union Austria, Yves Rocher, and Glow Recipe Introduce Refillable and Returnable PackagingSponsor ContentSupporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura