By Jim GeorgeMaterials & containersEmphasizing product benefits to the 'bring-it- to-me' consumerThe label can act a versatile communications tool to keep a brand contemporary. Greg Metzger, director of marketing at Red Gold Inc., Elwood, IN, believes the label is a good place to begin in a package review when the goal is extending a longtime brand to a new generation of potential product users.December 31, 2004Previous PagePage 2 of 2Top StoriesSustainabilityEthicon Chooses Eastman Renew for Sterile Barrier PackagingBy using the copolyester for its medical device sterile barrier packaging, Ethicon will be able to reduce plastic waste and increase its sustainability profile.SustainabilityThe Body Shop is Bullish on In-Store Refill ProgramRoboticsA new Frontier in Robot Applications and MarketsRoboticsBarilla's Flagship Pasta Plant Showcases Integrated RoboticsSponsor ContentLet's talk Hummingbird® digital print.
