By Jim GeorgeLabelsEmphasizing product benefits to the 'bring-it- to-me' consumerThe label can act a versatile communications tool to keep a brand contemporary. Greg Metzger, director of marketing at Red Gold Inc., Elwood, IN, believes the label is a good place to begin in a package review when the goal is extending a longtime brand to a new generation of potential product users.December 31, 2004Previous PagePage 2 of 2Top StoriesDairyNew Tillamook Ice Cream Plant Features Packaging Line Built to ScaleWith a two-floor layout and plans for further automation, the Decatur, Ill., facility’s packaging line is built to support production growth ahead.RecyclingPackaging Recycling Professionals Gathered in Person and Remotely for this Year's Packaging Recycling SummitRoboticsThrough the Line: Robotic Cookie Multi-pack Automation SystemPackage DesignKind Leans on Familiar Elements in New Brand DesignSponsor ContentSlurry & Solution Processing System for Accurate Liquid-Solid Blends
