By Jim GeorgeLabelsEmphasizing product benefits to the 'bring-it- to-me' consumerThe label can act a versatile communications tool to keep a brand contemporary. Greg Metzger, director of marketing at Red Gold Inc., Elwood, IN, believes the label is a good place to begin in a package review when the goal is extending a longtime brand to a new generation of potential product users.December 31, 2004Previous PagePage 2 of 2Top StoriesRecyclingTerraCycle Launches Aurora, Ill., Operations CenterTerraCycle officially opens a new 100,000-sq-ft operations center in Aurora, Ill., transforming a historic factory into a hub for sorting and distributing hard-to-recycle materials from across North America.HomeKrusteaz Streamlines Packaging Artwork ManagementRecyclingWM Report: CPGs Can Find Brand Loyalty Through Recycling CommitmentsReusable/ReturnableReusable Cup Pilot at Portland Stadiums Relies on RFIDSponsor ContentInnovative packaging solutions
