By Jim GeorgeLabelsEmphasizing product benefits to the 'bring-it- to-me' consumerThe label can act a versatile communications tool to keep a brand contemporary. Greg Metzger, director of marketing at Red Gold Inc., Elwood, IN, believes the label is a good place to begin in a package review when the goal is extending a longtime brand to a new generation of potential product users.December 31, 2004Previous PagePage 2 of 2Top StoriesBio-basedTums Switches to Bio-based BottleAt the Packaging Recycling Summit, Haleon and partner Pretium shared how a switch to bio-based resin is helping Tums cut carbon while keeping its iconic bottle—and consumer experience—consistent.Case/Tray PackingSoules Foods Serves as Proving Ground for Breakthrough RoboticsPMMI NewsInnovation Takes Center Stage with Technology Excellence Awards at PACK EXPO Las Vegas 2025SustainabilityDanone’s Holistic Approach to Packaging InnovationSponsor ContentNavigate Complex Indoor Environments
