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Jean Campbell

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Regulated categories: Designing with one hand tied behind your back
Designers who proactively incorporate government, industry, or corporate mandates into their design strategy can make like Houdini and escape the confines of design drudgery.
June 1, 2012
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Top Stories
Stahel demonstrates Zapvision at his booth at AIPIA. The system allows a smartphone to read an on-pack QR code at a distance. For a user with sight limitation, more information becomes available on the screen—in large text or with audio—as he or she moves closer to a product on the shelf.
Package Design
Scan from a Distance, Enlarge Product Information for the Blind
Zapvision builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). PW saw a demo at AIPIA in Nov.
Berry’s closure for Coca-Cola is based on its patented CompactFlip hinge solution. It is the first to be used in conjunction with the new lightweight 26-mm GME30.40 neck, developed by the Cetie Single-Use Plastics Group.
Package Design
Coke Europe Adopts Tethered Closure, Follows EU Directive
Says Myro CEO Greg Laptevsky, 'A lot of people are referencing a ‘magic moment’ of turning tap water into body wash—all waste-free.”
Sustainability
Myro’s Body Wash Concentrate Creates a ‘Magic Moment’
Bower Collective uses an on-pack QR code to provide provenance information and directions to foster consumer engagement once scanned with a smartphone in the home. Meanwhile, for Bower, logistics and performance information is gleaned at each scan, both on the filling lines and upon collection as the empty pouches are mailed back, forming a reusable, refillable, circular system.
E-commerce
Bower Collective Uses Digital Passport for Circular Home Reuse/Refill Model
Bulk Bag Discharging: Control Dust and Eliminate Material Waste
Sponsor Content
Bulk Bag Discharging: Control Dust and Eliminate Material Waste