HomeIan SchofieldContributorHomeTranslating Augmented Reality into augmented salesAugmented Reality provides packagers with a tool to engage tech-savvy consumers at the point of sale, providing a more personal experience and elevating the shopping experience.HomeAttention retailers— you now have a new jobRetailers can no longer focus just on selling someone else’s products. Today the focus is on selling your own brands. Here are some tips on managing private-label packaging design.