Ian SchofieldHomeTranslating Augmented Reality into augmented salesAugmented Reality provides packagers with a tool to engage tech-savvy consumers at the point of sale, providing a more personal experience and elevating the shopping experience.June 3, 2013HomeAttention retailers— you now have a new jobRetailers can no longer focus just on selling someone else’s products. Today the focus is on selling your own brands. Here are some tips on managing private-label packaging design.October 4, 2012Page 1 of 1Top StoriesSustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasPackaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.Digital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachDigital TransformationThrough the Line Podcast: Humanoid Robots in PackagingSponsor ContentTraceability in Packaging: From Obligation to Opportunity