Ian Schofield

Contributor
Last year, A. Lassonde launched cartons of its Oasis fruit juice with an AR feature that turned the carton into a game controller for an online interactive soccer game.
Translating Augmented Reality into augmented sales
Augmented Reality provides packagers with a tool to engage tech-savvy consumers at the point of sale, providing a more personal experience and elevating the shopping experience.
Jun 3rd, 2013
Pw 44419 Consumer
Attention retailers—
you now have a new job
Retailers can no longer focus just on selling someone else’s products. Today the focus is on selling your own brands. Here are some tips on managing private-label packaging design.
Oct 4th, 2012