Robert Dennen

Operational Excellence
Packaging for an E-commerce purchase
Packaging can make the difference in whether the consumer has a positive rather than a negative experience with your brand.
August 26, 2013
Pw 54183 Robert Dennen 2012
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Top Stories
Axe Fine Fragrance aluminum aerosol can from Trivium Packaging features a proprietary lightweight alloy and precision metal printing that align technical engineering with scent-inspired design.
Package Design
Lightweight Alloy Lifts Design and Sustainability in Axe Aerosol Can
Trivium Packaging’s aluminum can for Axe Fine Fragrance uses a proprietary alloy to cut weight by 5% while preserving strength and design precision, earning an IMDPA Best in Category award for Aerosols & Bottles.
Born Simple’s Terriyaki Chicken Bowl is packaged in a six-layer Tetra Pak retortable carton: four polypropylene layers, one aluminum barrier, and paperboard making up nearly 70% of the structure.
Cartoning
Born Simple Turns to Retortable Cartons for Shelf-Stable “Better Bowls”
Through the Line: Packaging and Processing
E-commerce/D2C packaging
Through the Line Podcast: Dropps Packaging Goes Omnichannel
The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
Engineered Liquid Mixing Systems Increase Process Yield
Sponsor Content
Engineered Liquid Mixing Systems Increase Process Yield