HomeScott A. Morris, PhDContributing EditorHomeListen to what the data is telling youPrevious columns have explored the potential and utility of data ranging from global integration of manufacturing, distribution, marketing, and social media down to simpler in-facility tracking and accounting of SKUs during production.HomeDriven sideways by Big DataIn previous columns we’ve discussed how Big Data, by tightly connecting sales, customers, and production as never before, is poised to radically change the landscape not only of manufacturing but of how we package products, as well.Primary packagingFinding leaks with heatProduction of retort pouches, film-sealed trays, and other types of glued and fused structures is fraught with problems when taken to the production stage.Contract packagingYour line is watching youYou’re co-packing drink mix stick-packs in sixteen different flavors.