Jim GeorgeHomeInterbrand's five ideas for maximizing package designUnderstand consumers vs. shoppers, know your consumer, incorporate consumer input, and understand how consumers purchase and then use your product.January 14, 2011Contract PackagingCP Association ready to 'Power Up!' at annual meetingBuyers and sellers of contract packaging services to gather Feb. 24-27 in Tucson, AZ, where Jeff Hayzlett will discuss business performance measurement.January 13, 2011Filling/capping, liquid & viscousDisplay unit and the right message increase cereal salesA test display fixture bearing a healthful product message for General Mills cereals lifted brand sales 17%, category sales 1%—and reduced shopper decision-making time.January 12, 2011HomeStudy: Private label has a lot more legsThe findings represent the view of national brand owners and retailers. The Deloitte study also suggests national brands are losing their hold on consumers.January 6, 2011HomeConsumer Reports: Packaging hiding shrinking productsSome products are up to 20% smaller, the magazine’s study finds. Rather than hiding it with clever packaging, CR recommends CPG companies be open with shoppers.January 5, 2011FlexiblesPackage helps sell benefits of crystal-based hydration productAll-natural crystals promote health and hydration, and package graphics signal YZ’s effervescent properties.January 3, 2011Protective/transport packagingMicrosoft designs an 'opening ceremony' for XboxXbox 360 Kinect gaming device, Microsoft Corp. decided to refresh the packaging lineup for its Xbox hardware product line.January 3, 2011Tamper-evident machinerySupply chain helps Stila Cosmetics achieve the 'fashion-forward' lookFrequent package changes, including seasonal packs, are the norm at the California-based company. Contract manufacturers and packagers deliver on the need for speed.January 3, 2011Contract PackagingQuick-changeover packaging: Both an essential and a baneMarket drivers are making fast line changeovers a get-ahead packaging strategy. But an exclusive CP/PTIS survey finds that communication and project management deficiencies are creating headaches.January 3, 2011Confection/CandyOFF THE SHELF: Gum aisle updateJim George takes a look at recent developments in design and shelf impact in the packaging of chewing gum.January 3, 2011Previous PagePage 6 of 51Next PageTop StoriesSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachNew AMERIPEN Executive director Lynn Dyer highlights global packaging trends, shifting policies, and the need for a new strategic approach to balance sustainability with industry growth.Digital TransformationThrough the Line Podcast: Humanoid Robots in PackagingDigital TransformationHumanoid Robots in Packaging Part 1: Continuous Upgrades, Some Industry AdoptionWrappingLaffy Taffy Unwraps Easier-to-Open Mini Bar packagingSponsor ContentTraceability in Packaging: From Obligation to Opportunity
