Jim GeorgeWineFood photography for packaging: Results that sellWe live in an image-driven culture that exposes thousands of images to us every day. To make your brand visible in a crowd, it has to communicate to your consumers in a memorable way.January 10, 2007Sustainable PackagingAnswering innovation's challengesPick a leader to champion your cause, prove out your ideas with senior management, and observe ‘category cues' while pushing beyond them, say the experts.December 18, 2006LabelsEclipse goal: build consumption with stationary packThe Wm. Wrigley Co. challenged its Marketing Department to increase consumption among loyalists of the company's Eclipse chewing gum.December 18, 2006Bakery/SnackVisual association--through a 2-year-old's eyesIn recent televised interviews, separate groups of progressively younger children were shown logos or icons of some of the country's best-known brands.December 18, 2006Contract PackagingClub Stores: Show us the valueDisplay pallets and promotional packaging—two specialties of co-packers—are gaining steam as merchandising tactics. A third tactic, sustainability, is just getting legs.December 12, 2006Contract PackagingIs aerogel ready for a bigger role packaging?The time may be right for aerogel , also known as "frozen smoke" and around since the 1930s, to play a greater role in shipping containers.November 15, 2006Feeding/inserting/unscramblingWant innovation that drives sales? Slow downInventive package structures require at least 18 months, but economic pressure too often speeds up the design. Approach innovation as a cross-functional process, two gurus say.November 5, 2006BeverageWorkhorse label boosts water's sales 90%Glaceau increased sales 90% for its Smartwater bottled water by restaging the brand through packaging and by expanding distribution.November 5, 2006Bakery/SnackWow, baby--Gerber injects a little personalityIcon brands that stay relevant and create symmetry between products in the brand “family” continue to endure in consumers' hearts. Gerber, a long-trusted brand, is a recent example with a new packaging system for all three of its lines, which help consumers to shop the category more efficiently.November 5, 2006RecyclingSurvey: Perception huge in beverage packagingConsumers strongly prefer glass for beer and liquor. The ‘cold threshold' makes plastic ideal for water but not for beer. Soda lovers are divided on packaging choice.October 7, 2006Previous PagePage 43 of 51Next PageTop StoriesFilling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesDelve into the world of liquid filling equipment, the unsung heroes behind your favorite beverages and more.Sustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasDigital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
