Jim GeorgeDairyGraphics, smaller cups bring Greek yogurt to kidsA brand extension can make sense in a hot category when the objective is to find new consumers and build sales.March 9, 2011FlexiblesFifth-panel carton spotlights Microsoft's mouse innovationMicrosoft is synonymous with product innovation. Now the company is innovating through packaging as well by integrating product development with package development. A great recent example is the December 2010 introduction of the Arc Touch Mouse.March 9, 2011HomeFUSE conference goal: Sharing the extraordinaryIf you’re looking for package design and branding ideas, or even inspiration for your creative team, this year’s FUSE: Design & Culture | Branding Identity & Packaging conference will provide a variety of topics to meet your needs.March 9, 2011BeverageDuane Reade finds a cure in private labelThe drugstore chain’s private-brand sales double as redesigned stores, repositioned brands, and feels-like-home package designs win back New Yorkers with ‘attitude.’March 9, 2011BeverageFive best practices for shoring up your package's backsideThe back panel is more than just a placeholder for the ingredients label. It’s an underutilized area of the package that can sell an engaging brand.March 9, 2011ContainersMaui Brewing gets a handle on growth painsThe Hawaiian maker of craft beers expects to double production volume in 2011, and a new can carrier applicator is helping to dramatically increase line speed and cut costs.March 8, 2011LabelsHarnessing digital printing's potentialMike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.March 7, 2011Bakery/SnackSnack bags' single graphic message signals cholesterol reductionHeart icon, mouth-watering photography, and effective use of white space keep the focus on the good-for-you and taste messages for Corazonas chips and oatmeal squares.March 6, 2011Detergents/cleaners'Third moment of truth' among Landor's 2011 packaging trendsBrand consultancy also foresees a continued sustainability push and marketers aligning their brand’s promise with a relevant social cause that matters to their consumers.March 6, 2011Flexible packagingFour co-packers, repackers merge in pharma industryCompanies create a new entity, Aphena Pharma Solutions, as a single-source vendor. The firm has separate liquid and topical, and solid-dose divisions.March 3, 2011Previous PagePage 4 of 51Next PageTop StoriesSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachNew AMERIPEN Executive director Lynn Dyer highlights global packaging trends, shifting policies, and the need for a new strategic approach to balance sustainability with industry growth.Digital TransformationThrough the Line Podcast: Humanoid Robots in PackagingDigital TransformationHumanoid Robots in Packaging Part 1: Continuous Upgrades, Some Industry AdoptionWrappingLaffy Taffy Unwraps Easier-to-Open Mini Bar packagingSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
