Jim GeorgeHomeQuaker Foods VP lays out a framework for innovative thinkingIf contract packaging is to be part of your company's innovation effort, plan for it. Those who do will be ahead of the curve among product manufacturers.October 14, 2008Cosmetics/Personal careShape as brand message form leaves competitors in the dustShelf Impact! has been talking to a lot of package-design consultants who track trends such as the use of color and shape, and the consensus is that more brand owners are beginning to “get it” about using shape not just for shape’s sake, but to work holistically with graphic elements to convey brand meaning.October 4, 2008LabelsBottle as art grows Mountain Dew's market shareLimited edition aluminum ‘bottlecan’ series expanded from six to 12 labels.October 3, 2008HomeWal-Mart stores changing, but what about packaging?Retailers' new in-store strategies will impact packagingSeptember 29, 2008HomeHow to think ahead of the consumerWhy do we indulge the undesirable tendency to create “me-too” products with mundane packaging to match?August 31, 2008Cosmetics/Personal careStunning graphics enhance the treasures on beverage cansRazor-sharp graphics are among a brand marketer’s best assets in creating the “wow” factor on packaging to boost product sales.August 31, 2008HomeGet ahead by talking to marketing: study authorHeidi Krauss is a former senior marketing director at The Dannon Co. who now crafts surveys on packaging trends and preferences for Next Level SMG. For those involved in contract packaging, she says, there are several key takeaways from a new Next Level consultancy study on packaging innovation.August 12, 2008HomeCarton sells the trust in protection softwareOne way to position a software-protection brand for success is presenting it as a trusted “friend” for moms and dads who want to keep their family safe on their home computer.August 5, 2008FlexiblesA 25% premium through design? P&G hopes to clean up in dish detergentCan design help bring a 20% to 25% sales premium at retail over competing brands?August 5, 2008FlexiblesGlimpses of Kodak's 'new world' unfold at annual meetingAttendees examine industry trends, challenges in Miami, FL.August 1, 2008Previous PagePage 36 of 51Next PageTop StoriesFilling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesDelve into the world of liquid filling equipment, the unsung heroes behind your favorite beverages and more.Sustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasDigital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachSponsor ContentEngineered Liquid Mixing Systems Increase Process
