Jim GeorgeHomeP&G's new e-commerce site could deliver packaging insightsCompany to launch ‘eStore’ and sell hundreds of its products to consumers. Just as important, the site will be a lab collecting consumer feedback on products and packaging.January 15, 2010RecyclingConcentrate products are extending to additional categories2X liquids are bringing smaller packages to additional categories, with benefits for both consumers and retailers.January 14, 2010HomeMisfit foods can enable DIY cooks with packaging's helpThe kitchen is the new front line where consumers are boldly trying different combinations, creating new flavor profiles. Package design can empower them with a ‘fun factor.’January 12, 2010BeverageMinute Maid courts new audience with looks, focus on healthThe brand’s core shoppers long have been moms. But new flavors, edgier marketing, and a more experiential vibe are widening the appeal to young adults.January 11, 2010LabelsShrink labels deliver flexibility for small-batch vodkasEtched, clear-glass bottles are a staple in the vodka aisle, but other approaches to design are beginning to creep into the category.January 8, 2010Cartons and boxesMinute Maid design embraces the artful composition of fruitLook elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.January 8, 2010HomeCountering private brands: More work to doWith a firm set of design principles and brands spanning multiple tiers, retailers seem to be on the verge of locking down ownership of more categories across the store with their own brands.January 7, 2010ClosuresWegmans: Market savvy and co-packing lift private labelNortheast grocer delivers products that resonate with its customers by understanding trends and nurturing effective supply chain relationships.January 7, 2010HomePackaging for local cultures: Are China and the West really that different?They present some similarities, but a Shanghai branding executive points out some compelling differences that brand owners need to know about Chinese consumers.January 7, 2010BeverageUpscale cues signal premium vodka for Sam's Club's Member's MarkPremium and ultra-premium brands have been important drivers in the growing vodka category.January 7, 2010Previous PagePage 26 of 51Next PageTop StoriesSustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasPackaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.Digital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachDigital TransformationThrough the Line Podcast: Humanoid Robots in PackagingSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
