Monster Energy

http://www.monsterenergy.com
From Monster Energy
Collection of Monster Energy drink cans and white beverage cans displayed outdoors with orange branded backdrop
Monster Energy, Karma Water, and Village Farms Design Packaging for the User Experience
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Visual trumps verbal in creating a memorable brand identity
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