Coca-Cola plans to invest $650 million to expand its Fairlife production facility in Coopersville, Mich., adding capacity to support continued growth in high-protein dairy beverages.
The project will add two new production lines, approximately 245,000 sq ft of space, and 150 jobs, according to the company. Commercial production on the new lines is expected to begin in 2028.
The Mich. investment follows a separate $650 million commitment to build a new Fairlife facility in Webster, N.Y. That plant, currently under construction, is expected to begin operations later this year, signaling a multi-site capacity build out strategy for the brand.
Together, the two projects underscore Coca-Cola’s continued investment in scaling Fairlife as a growth platform within its North American portfolio. Since acquiring Fairlife in 2020, the company has leaned into the brand’s positioning around ultra-filtered, lactose-free milk and protein-rich RTD beverages—categories that often require more specialized processing and packaging compared to conventional fluid milk.
The expansion highlights sustained demand for premium dairy formats, particularly those that emphasize high protein content, reduced sugar, and extended shelf life. These attributes often drive the need for more advanced packaging technologies, including high-barrier materials, cold-chain optimization, and precise fill control to maintain product integrity.
Fairlife surpassed $1 billion in annual sales four years ago and has remained a strong growth contributor for Coca-Cola.
