Victoria Sithy's career trajectory at Felins, Inc. is a testament to aligning personal values with professional ambitions. Starting her journey as a Customer Service Representative, Sithy found herself drawn to the company's commitment to sustainability. This alignment not only provided her with a sense of purpose but also paved the way for her transition into the Marketing department, where she has thrived for over five years.
Sithy faced the daunting task of building confidence amidst the fast-paced changes and high expectations that characterize the industry. She credits her success to the mentorship she received from seasoned colleagues and her proactive approach to professional development. By surrounding herself with knowledgeable individuals and embracing a growth mindset, she transformed challenges into opportunities for learning and growth.
Her advice to emerging leaders emphasizes the importance of intuition. Sithy believes that while logic and data are crucial, trusting one's instincts can be equally valuable, especially in situations requiring swift decision-making. This balance between analytical thinking and gut feeling has been a guiding principle in her career.
The dynamic nature of her role in marketing continues to captivate Sithy. The intersection of creativity, strategy, and technology keeps her engaged, as each day presents new challenges and opportunities. The collaborative environment at Felins, Inc. further fuels her enthusiasm, as she thrives on the exchange of ideas and the collective creativity that drives impactful strategies.
Looking ahead, Sithy is focused on uplifting those around her. She aims to foster a culture of support and recognition within her organization, ensuring that every team member feels valued and empowered. By creating an environment where talent and kindness are celebrated, she hopes to inspire others to rise alongside her.
Sithy has spearheaded Felins’ digital marketing efforts with remarkable success. Under her guidance, website traffic has grown by 25% over five years,while LinkedIn followers have surged 365%. An initiative to improve the EEAT (experience, expertise, authoritativeness, trustworthiness) rating of the website not only improved the company’s digital presence but also fostered a culture of collaboration by coordinating efforts across departments and encouraging employees to contribute blog posts, optimize their LinkedIn profiles, and create professional biographies. Victoria also has worked to establish a strong, unified brand identity and skillfully managed tradeshow demos. Committed to continuous learning, she has pursued certification and training. She participates in PMMI’s MaX marketing meeting and the Manufacturing Marketers Roundtable.
