FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules
FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules
FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules
Pros
Attractive, clean matte paperboard tube features metallic foil brand name and accents
Symbols on the back and top of tube tout easy-to-read product features
Clear sticker for tamper-evidence allows copy to show through
The bottle inside offers a high-end, cohesive look in clear blue glass with matte label
Notes/Cons
The tube is large, which offers a lot of real estate for supplement facts, but some consumers may be concerned about excess packaging with a larger tube housing a smaller bottle
The Mentholatum Company Rohto® Cooling Eye Drops in Optic Glow™The Mentholatum Company Rohto® Cooling Eye Drops in Optic Glow™
Pros
White carton conveys “cooling” with eye-catching foil elements in iridescent silver, blue, and purple, and a bottle image showing what’s inside
Top panel features a QR code to “Scan for Reviews,” enticing the consumer to check reviews in-store
Back panel has an outline of the actual bottle size under the drug facts
Inside, the child-resistant bottle features an iridescent label and is wrapped in a clear inner pouch; inner pouch and bottle feature opening instructions to push down cap and twist
Notes
The directions printed on the inner pouch are in white ink on a clear pouch, but the bottle label itself features clearer directions with more contrast
The QR code takes the user to a general reviews page for various eyedrops in the product family, and not Optic Glow drops specifically
Buoy Easy Squeezy Electrolyte Drops from Better Tmrw LLC
Buoy Easy Squeezy Electrolyte Drops from Better Tmrw LLC
Pros
Portable compared to pre-mixed electrolyte drinks, the 2-oz. HDPE bottle features a shrink sleeve with vintage wave-themed stripes and a pelican on a buoy
Easy-to-squeeze bottle and pouring membrane offer a mess-free and convenient way for those with or without chronic illness to add hydration on-the-go or at home
While small, the front panel clearly notes the number of servings, along with zero calories and sugar
QR code on the top links to usage instructions, ingredients, and more
Notes
The bottle is surprisingly squeezable with minimal hand pressure per the directions, however a consumer may be curious if the drink needs to be a certain number of ounces for dilution
GSK Sensodyne Pronamel Toothbrush (2-Pack)
GSK Sensodyne Pronamel Toothbrush (2-Pack)
Pros
Front panel touts 100% plastic-free packaging; sturdy paperboard tray and lid are entirely recyclable in the paper stream
Window offers clarity to see brushes, while maintaining recycle-readiness
Clean front panel design features symbol to convey brush motion; can be stacked on shelves or hung on racks
Notes/Cons
The tray and lid width are slightly wider than some traditional, less recycle-ready 2-pack blisters
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
FR!SKA™ Men’s Daily Enzyme + Probiotic Support Capsules
The Mentholatum Company Rohto® Cooling Eye Drops in Optic Glow™
