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Exhibitors: How to Prepare for PACK EXPO Las Vegas

Is your exhibit program ready for the return of live exhibitions?

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Due to the ongoing pandemic, live exhibiting programs have been “on the shelf” for a year—or longer. I think you’ll agree that it is a long time to be out of the game.

Vaccines are making their way to frontline workers and, eventually, the general public. We have survived virtually, but we are all anxiously looking forward to getting back to live expositions.

PACK EXPO Las Vegas and Healthcare Packaging EXPO 2021 (Sept. 27-29) will be the only comprehensive packaging and processing event in the world in 2021. Packaging and processing professionals will benefit from everything learned in 2020 and given the first opportunity to unveil new products and develop key relationships with buyers in-person.

The question is, are you ready to make the most of your first in-person event in over a year?

Have you taken this unexpected pause to take a step back from your previous live exhibiting program and objectively look at what worked and, more importantly, what needs to be improved upon, so you can re-enter the live exhibiting arena better than ever before?

With PACK EXPO Las Vegas and Healthcare Packaging EXPO poised to return to an in-person event this September, here are seven strategic questions you should propose to your teams to thoughtfully answer in preparation for re-entering the live exhibiting arena better than ever before:

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