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Sonoco Joins New Alliance to Advance Fiber-based Packaging

Sonoco (NYSE: SON), one of the most sustainable diversified packaging companies in the world, today announced it has joined 4evergreen, an international industry alliance dedicated to boosting the role of fiber-based packaging to create a circular and more sustainable economy that reduces climate change and other environmental impacts.

Launched and hosted by Cepi, the association representing the European paper industry, 4evergreen aims to generate awareness about the benefits of fiber-based packaging materials, advocate for European legislation supporting product design for recyclability and stimulate the development of optimized collection systems and appropriate recycling infrastructures.

The alliance was originally created as a forum to engage and connect industry members from across the fiber- based packaging value chain, from paper and board producers to packaging converters, brand owners and retailers, technology and material suppliers, waste sorters and collectors. The acceleration of environmental awareness combined with increasing consumer concerns has helped fuel the rapid development of more climate friendly options including fiber-based packaging.

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