Coming in at number 10 in our top 10 best performing (in terms of reach and interest) articles of 2019, here Editor at Large Aaron Hand examines how CPG giant Johnson&Johnson takes more of a startup approach to tackling packaging issues for e-commerce channels, sticking with a small team that can react quickly to changing demands.
As brick and mortar stores are closing while online business continues to grow. The world is being disrupted by e-commerce, with consumers gaining more knowledge about what retailers are doing and demanding more personalized experiences. There are new expectations for brands and the packages that carry their products.
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