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Every Bottle Back

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The Coca-Cola Company is teaming up with Keurig Dr Pepper and PepsiCo in the American Beverage Association (ABA)-organized coalition to reduce America’s plastic waste through the multi-faceted industry initiative, Every Bottle Back. The initiative includes four core components: reducing the use of virgin plastic in the US; improving the sorting, processing and collection of discarded plastic bottles in four key US regions; launching a public awareness and community outreach campaign to promote recycling and the value of 100 percent recyclable bottles; using packaging to inform consumers that PET bottles are 100 percent recyclable and can be remade into new bottles.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics