Quirky, playful cartons dazzle for Harvey Nichols’ Valentine’s Day truffles

Fashion-focused U.K. consumers can purchase five different boxes of luxury truffles with cheeky one-liners such as ‘I heart emoji u.’

Harvey Nichols characterizes itself as the U.K.’s premier luxury fashion retailer, with its stores including food markets, restaurants, cafes, bars, and brasseries. For last-minute gifting, the stores carry a line of five boxes of Valentine’s Day truffles, designed by creative and strategic branding partnership Smith&+Village.

The boxes build on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village in 2018. A press release announcing the truffles packaging explains that the wit and playfulness of the core food collection follows through into the Valentine’s range, with the traditional “heart” icon replaced by phrases such as “I heart emoji u” and “hearts and kisses.” Each pack is adorned with bold graphic patterns that more closely resemble cosmetics or jewelry boxes than chocolate.

Shirley Aubrey, Food Development Manager at Harvey Nichols, says, “We are thrilled to have launched such bold, quirky, and playful seasonal products that are the perfect Valentine’s Day gift for our fashion-focused consumers and have already been a hit in our stores and online.”

Richard Village, Director, Smith&+Village, says, “With the witty, stylish, and highly visual new food collection quickly accepted by its loyal following, Harvey Nichols was in the perfect position to deliver a high-impact, fun take on Valentine’s Day. Bright, stackable boxes of delicious treats with cheeky one-liners guaranteed to raise a smile from whoever is on the receiving end.”

Three smaller, square-shaped boxes contain 40g of truffles and cost £6.95. The two larger, rectangular-shaped boxes hold 115g of candy and retail for £17.95. The range is seasonal and available through the Valentine’s Day period at Harvey Nichols stores in the U.K.

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