The demand for more wholesome, good-for-you-and-the-earth foods continues to rise throughout the U.S., but access to organic items can be challenging given the cost. With that in mind, Inspired Organics, or iO, from Lapari Foods, Warren, MI, created an organic food line that caters to grocery shoppers’ needs yet remains affordable. To exemplify its passion and mission for making organic food accessible, iO worked with creative branding company Skidmore Studio to develop an impactful brand and eye-catching packaging.
“Inspired Organics came to us wanting shoppers to see and know how they were different from any other organic brand,” says Kacha Azema, Executive Creative Director at Skidmore. “Our brand strategy is a result of researched logistics behind what catches a shoppers’ eye and will ultimately make iO who they grab off the shelf. I can confidently say this brand and packaging will set them apart.”
