Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.

Playful packaging for 183-item organic brand

New iO line of affordable, organic food products uses branding and a package design that is lively, bright, and playful, making organics approachable and accessible.

Skidmore Studio designed the packaging for the new iO range of organic foods.
Skidmore Studio designed the packaging for the new iO range of organic foods.

The demand for more wholesome, good-for-you-and-the-earth foods continues to rise throughout the U.S., but access to organic items can be challenging given the cost. With that in mind, Inspired Organics, or iO, from Lapari Foods, Warren, MI, created an organic food line that caters to grocery shoppers’ needs yet remains affordable. To exemplify its passion and mission for making organic food accessible, iO worked with creative branding company Skidmore Studio to develop an impactful brand and eye-catching packaging.

“Inspired Organics came to us wanting shoppers to see and know how they were different from any other organic brand,” says Kacha Azema, Executive Creative Director at Skidmore. “Our brand strategy is a result of researched logistics behind what catches a shoppers’ eye and will ultimately make iO who they grab off the shelf. I can confidently say this brand and packaging will set them apart.”

Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
Read More
Smart Filling Equipment Selection Guide
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!