The Café Franqueza Project
The Café Franqueza project is aimed at helping coffee growers escape poverty, and to promote the brand, they printed pictures of coffee farmers with a brief biography and a map showing their location on each pouch of coffee.
La Catrina Wine
Southwest Wines and Spirits wanted to create a brand that stood out on shelves and appealed to a younger, more urban market by covering bottles in shrink sleeves designed by a local artist, that feature day of the dead-inspired graphics.
Diet Coke® Extraordinary Collection
Millions of unique designs were auto-generated by a special algorithm for the Diet Coke project.
Oreo Gift Packs
Cashing in on the adult coloring book craze, consumers decorated their own Oreo gift packs on-line.
Tang Juice Sachets
Tang launched a Family Album promotion in Brazil, printing 72 images of Brazilian families on Tang juice sachets as part of the package design.
To engage young people with printed news, Mainichi water printed shrink sleeve wrappers with thirty-one newspaper editions - complete with AR technology linked to live news updates.
Amarula Cream Liqueur
To raise global awareness of the endangered African species, Amarula released a special edition of 400,000 bottles with individualized elephant icons.
Source: Doris Brown-McNally, Global Brands Innovation Manager, HP. From a presentation at Smithers Pira’s “Digital Print for Packaging US 2018.”