Digital printing video case studies

Presented at the “Digital Print for Packaging US 2018” in early June.

Digital Print for Packaging
Digital Print for Packaging

The Café Franqueza Project

The Café Franqueza project is aimed at helping coffee growers escape poverty, and to promote the brand, they printed pictures of coffee farmers with a brief biography and a map showing their location on each pouch of coffee.

See video: http://pwgo.to/3589

La Catrina Wine

Southwest Wines and Spirits wanted to create a brand that stood out on shelves and appealed to a younger, more urban market by covering bottles in shrink sleeves designed by a local artist, that feature day of the dead-inspired graphics.

See video: http://pwgo.to/3590

Diet Coke® Extraordinary Collection

Millions of unique designs were auto-generated by a special algorithm for the Diet Coke project.

See video: http://pwgo.to/3591

Oreo Gift Packs

Cashing in on the adult coloring book craze, consumers decorated their own Oreo gift packs on-line.

See video: http://pwgo.to/3592

Tang Juice Sachets

Tang launched a Family Album promotion in Brazil, printing 72 images of Brazilian families on Tang juice sachets as part of the package design.

See video: http://pwgo.to/3593

Mainichi Water

To engage young people with printed news, Mainichi water printed shrink sleeve wrappers with thirty-one newspaper editions - complete with AR technology linked to live news updates.

See video: http://pwgo.to/3594

Amarula Cream Liqueur

To raise global awareness of the endangered African species, Amarula released a special edition of 400,000 bottles with individualized elephant icons.

See video: http://pwgo.to/3595

 

Source: Doris Brown-McNally, Global Brands Innovation Manager, HP. From a presentation at Smithers Pira’s “Digital Print for Packaging US 2018.”

More in Home