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G's boosts energy drinks launch with shrink sleeves

UV-flexo-printed sleeves from Chadwicks deliver premium look on injection-molded PET bottle.

UV-flexo-printed sleeves from Chadwicks deliver premium look on injection-molded PET bottle.
UV-flexo-printed sleeves from Chadwicks deliver premium look on injection-molded PET bottle.

G’s is a vertically integrated grower-to-marketing organization headquarered in Cambridgeshire, England, and a leading fresh produce company in Europe It has now ventured into the drinks market with the help of printing specialist Chadwicks.

PWR+ is a pioneering sports drink containing only natural ingredients. Launched in retail outlets across the country including Boots, Holland & Barrett and gnc.co.uk, the nutrition drink is branded using a shrink sleeves from Chadwicks’ site in Bury, Lancashire. Chadwicks, a Clondalkin Group company, is a supplier of flexible packaging for the food, dairy, beverage, and pharmaceutical sectors.

The multilayer shrink sleeves measure 50-microns thick and are UV flexo-printed in up to eight colors with a patterned surface matte lacquer, giving the product a premium look and feel. The ink is printed on the reverse of the film and the matte finish applied in register to the front.

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