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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.

Pw 68720 Saffola Range 2

India-based health-food brand Saffola has introduced a vibrant new 2D/3D package for its line of oat-based breakfast cereals designed by branding and design agency bluemarlin. The 26-SKU range, which includes plain oats, savory oats, and muesli, hits shelves in January 2014.

Saffola is best known for the health benefits of its premium line of edible oils. The Marico-owned brand identified the opportunity to extend this core strength by developing products for other relevant categories with the new and compelling positioning, “Taking care of your health gives you the advantage to embrace life’s possibilities.”

Bluemarlin’s Bath, England, studio was challenged with creating a design solution that leveraged Saffola’s heritage, connoting their expertise in health for a more positive and fulfilling life. Packaging needed to appeal to Indian mothers, who are looking to provide their families with a breakfast that is delicious as well as nutritious, and gives them the start they need to be at their best.

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