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Brightly colored, heart-shaped bottles hold scented sunscreen

Consumers just love the new collection of Brightly Scented Sun Care® products from Miami-based SolScents, packaged in heart-shaped, perfume bottle-inspired containers in vivid colors that correspond to the seven scents.

Pw 60302 Solscents Family

Launched in May 2013, the product line was conceived as an everyday alternative to conventional, coconut-infused sunscreens.

“When sunscreen was introduced to the masses, the product was only used for the beach/pool, and thus the consumer wanted a beach-inspired scent, hence the coconut essences,” says SolScents co-founder Maxim Weitzman. “Sunscreen is now an essential part of the everyday lifestyle—regardless of the season and setting. By offering a variety of light fragrances, consumers are able to protect their skin all day, without the scent of a traditional sunscreen.”

In 2011, Weitzman and Daniel Bittner (both of whom now hold the title of Managing Director) purchased scented bath and body products company Concept II Cosmetics, spinning off sister company SolScents in 2012 to develop the light, scented sun-care lotions. The pair then engaged Berlin Packaging and Studio One Eleven to create packaging that would differentiate the product on shelf. Among SolScents directives, the packaging had to have an “American look” to appeal to both the U.S. market and to overseas consumers who like U.S.-made products.

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