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Packaging helps UrgentRx expand retail distribution

Duane Reade, Walmart lead list of new retailers bringing “right-now relief” to consumer via key markets nationwide.

UrgentRx Duane Reade
UrgentRx Duane Reade

Breakthrough Products, Inc., developer of UrgentRx fast-acting over-the-counter flavored powder medications, has expanded its distribution with major retailers in key markets across the U.S., securing a nationwide retail presence for the company’s portfolio of “fast powder” medications.

The credit card-sized packs of single-dose powders are produced on a form/fill/seal machine by a contract manufacturer. In a recent interview with Healthcare Packaging, Jordan Eisenberg, president and founder of Denver-based UrgentRx, said packaging “was updated to promote simplicity with a clean, modern look to attract the on-the-go OTC consumer while simultaneously focusing on the symptom first, which is how consumers shop OTC. In addition, the packaging highlights UrgentRx's point of differentiation—fast, convenient relief in the form of a flavored powder.”

UrgentRx is capturing consumer attention with bold packaging graphics and convenient POP displays that encourage impulse purchases—a strategy that fits perfectly with Duane Reade’s new direction featuring well-lit, well-designed modern stores. Thus far, early sales data of UrgentRx products have far exceeded what was originally estimated.

UrgentRx says packets are made from a white stickpack pouch material with DuPont Surlyn®, with a 48-ga overlaminate with permanent adhesive. The package provides child-resistance and is printed in four-color process with spot colors on a combination flexographic press. UrgentRx packaging graphics were designed by by Lynn Mueller of Indigobloom Design— a boutique packaging design firm.

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