Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Packaging helps UrgentRx expand retail distribution

Duane Reade, Walmart lead list of new retailers bringing “right-now relief” to consumer via key markets nationwide.

UrgentRx Duane Reade
UrgentRx Duane Reade

Breakthrough Products, Inc., developer of UrgentRx fast-acting over-the-counter flavored powder medications, has expanded its distribution with major retailers in key markets across the U.S., securing a nationwide retail presence for the company’s portfolio of “fast powder” medications.

The credit card-sized packs of single-dose powders are produced on a form/fill/seal machine by a contract manufacturer. In a recent interview with Healthcare Packaging, Jordan Eisenberg, president and founder of Denver-based UrgentRx, said packaging “was updated to promote simplicity with a clean, modern look to attract the on-the-go OTC consumer while simultaneously focusing on the symptom first, which is how consumers shop OTC. In addition, the packaging highlights UrgentRx's point of differentiation—fast, convenient relief in the form of a flavored powder.”

UrgentRx is capturing consumer attention with bold packaging graphics and convenient POP displays that encourage impulse purchases—a strategy that fits perfectly with Duane Reade’s new direction featuring well-lit, well-designed modern stores. Thus far, early sales data of UrgentRx products have far exceeded what was originally estimated.

UrgentRx says packets are made from a white stickpack pouch material with DuPont Surlyn®, with a 48-ga overlaminate with permanent adhesive. The package provides child-resistance and is printed in four-color process with spot colors on a combination flexographic press. UrgentRx packaging graphics were designed by by Lynn Mueller of Indigobloom Design— a boutique packaging design firm.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report