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Science of aromatherapy conveyed through color, texture, numbers

Line of 21 essential oil blends uses contemporary package design, with specifically chosen numbers, colors, and finishes to make the science of aromatherapy more approachable.

Pw 38538 21 Drops Web

A sensory experience is the object of meticulously crafted packaging for a line of premium-quality, therapeutic-grade pre-blended essential oils introduced by 21 Drops. The brand—created by founder, owner, and chief product officer Cary Caster—was launched just over a year ago, to introduce the science behind aromatherapy to a new audience.

“There are a lot of stereotypes out there about aromatherapy,” says Caster, a clinical aromatherapist located in Delray Beach, FL. “The real message we want people to understand is that there is a very specific science behind it. The chemicals in essential oils affect our olfactory sense, and that in turn affects the chemistry in our bodies to cause change.”

21 Drops uses 100% organic or wild-crafted plant-based oils, sourced from artisan distillers around the globe. The oils have been blended into 21 different combinations to address 21 common health conditions that were determined through ethnographic studies, as well as clinical evaluations from Caster’s practice. Some of the conditions include congestion, headaches, sleeplessness, digestion, and pain relief. A twenty-second blend can be custom-formulated for consumers to address their individual health concerns.

The challenge in developing packaging for the brand was to make it portable, contemporary, and approachable. According to Caster, “The idea was to draw people in enough to warrant the time to explain to them the science behind aromatherapy.”

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