Welch's bottle goes panel-less

A collaboration between Concord, MA-based juice maker Welch’s and Amcor PET Packaging proved fruitful last year with the launch of Welch’s six-variety 100% juice line in a 14-oz custom PowerFlex™ PET bottle from Amcor.

Pw 7529 Welchs 14oz Single Serve


Providing a smooth, panel-less design, the gently contoured bottle bears a full-body shrink label bursting with colorful fruit graphics that appear ripe for the picking.

“We were looking for a bottle that was upscale and would attract more consumers to the premium, 100% juice line,” says Welch’s senior engineer Stratos Dimas. “It had to be very smooth with no bumps so that it could accommodate a full-body label. It also had to be hot-fillable, attractive, and easy to hold.”

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