New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Distinctive vodka packaging

In March 2007, Castle Brands, Inc., a New York City-based global marketer of premium branded spirits, rolled out a proprietary bottle design for its Boru vodka in plain, citrus, orange, and “crazzberry” flavors. The vodka is made from grain and pure Irish spring water.

Pw 8647 Boru Vodka Castle Brands

Claes G. Fick, Castle’s chief commercial and marketing officer, notes, “Having a very high-quality product in the premium segment is not enough. We took a hard look at the playing field and realized that our old packaging did not measure up to the quality of the bottle’s contents.”
The new crystal clear bottle and striking logo were designed by London, England-based Claessens International (www.claessensinternational.com). The design retains Boru’s traditional black-and-silver palette, but incorporates a more contemporary look. The bottles are supplied by Glaswerk Ernstthal GmbH & Co., a unit of packaging wholesaler/distributor August Pohli GmbH & Co. (www.pohli.de). Bottles bear a sword and shield icon above the brand name, deep vertical side-panel cuts representing swords, and a debossed black shield announcing that the Ireland-originated, charcoal-filtered vodka is distilled five times.
Label Art Ltd. (www.labelart.ie) and Lappi Industrias Graficas S.L. (www.grupolappi.com) provide labels. Bottle closures are from Guala Closures S.p.A. (www.gualaclosures.com) and Viscose Closures Ltd. (www.viscose.co.uk).
Mark Andrews, chairman and CEO of Castle Brands Inc, says, “by increasing Boru’s distillation from four times to five times and completely redesigning its packaging, we are, in effect, launching a new brand.”

New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment
How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
Read More
How AI is reshaping CPG manufacturing operations