Kleenex Facial Tissues’ innovative oval carton improved the brand’s holiday sales leveraging both package shape and a custom hologram of a pattern of ornaments.
Mar 31, 2006
These elements deliver visual impact and value and have made the carton a 2006 Paperboard Packaging Council award winner. The oval shape in the container, produced by Smurfit-Stone, is different in the category.
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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