The new packaging uses a single, attention-grabbing color to garner immediate shelf and logo impact. Ruffies packaging is also now bilingual. “Ruffies are sold in plastic sleeves, making it imperative to develop a unique billboard with significant consumer appeal,” says Mike Jackelen, vp of marketing at Tyco. “Our goal was to create increased shelf-awareness for the brand by incorporating a bold standardized look to the user-friendly packaging.” Ruffies has been a leading value brand of trash bags for more than 40 years. Ruffies Color Scents and Sure Strength products are currently available at leading retailers nationwide.
Ruffies rolls out new packaging
Ruffies, a value brand of trash bags, has received a new look thanks to Tyco Plastics.
Jan 31, 2005