No 'secret' about fragrance carton

Designed for mass markets, Secrets by Dana is being offered in two sizes, 0.5-oz for $9.99, and 2-oz for $19.99. “Our accounts welcomed the new introduction into their lines,” reports Richard Davis, marketing manager for New Dana in Mountaintop, PA. “Plus, the reaction was great from consumers.”

In packaging, Davis explains, a p-s wafer seal is applied to each tuck end to keep consumers from opening the carton in stores to smell the fragrance. “We wanted to make sure it was sealed when the consumer buys it,” he says.