Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Revitalizing a brand

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.

New Design
New Design

The organic athletic drink, initially geared at mothers and the organic market, needed a more energetic design to capture the attention of health conscious athletes, active adults and kids. To recharge its own brand and compete on store shelves, founder Nancy Street turned to TANKindustries.

“The re-launch wasn’t just about design. It was about the whole market and what was going on,” says Street. “TANKindustries helped us first understand our audience and then provided the branding to match—it was a thoughtful and strategic approach.”

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics