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Revitalizing a brand

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.

New Design
New Design

The organic athletic drink, initially geared at mothers and the organic market, needed a more energetic design to capture the attention of health conscious athletes, active adults and kids. To recharge its own brand and compete on store shelves, founder Nancy Street turned to TANKindustries.

“The re-launch wasn’t just about design. It was about the whole market and what was going on,” says Street. “TANKindustries helped us first understand our audience and then provided the branding to match—it was a thoughtful and strategic approach.”

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2024 PACK EXPO Innovations Reports
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!