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Vitamin bottle gets super-sized

Logistics, shelf impact, and consumer convenience all get a boost at Boots when this 500-mL HDPE container reaches store shelves.

Pw 5369 Boots

The launch of a new vitamin “value pack” by British pharmacy chain Boots highlights the capabilities of RPC Containers Market Rasen (www.rpc-marketrasen.co.uk) to manufacture large vitamin bottles.

The Boots vitamin range had included value packs for several years, but typically these retailed in a number of different pack sizes. In order to improve logistical efficiencies, on-shelf branding, and ease of shopping, Boots decided to relaunch its vitamin value packs in a standard container to ensure a uniform pack size.

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