Gaining ROI through anticounterfeiting tactics (sidebar)

The return on those investments can include the following:

• Fewer expired returns

• Increased sales due to market appearance

• Reduced counterfeit and diversion losses

That’s according to consultants Joseph F. Noferi, Esq., and Ralph L. Dillon, Compliance Surety Associates. Noferi delivered a presentation entitled “Justifying Your Investment in anticounterfeiting” during Pack Expo International, held in Chicago in November. For a more detailed look at the session, visit www.pmmi.org/ms/peconf/mll.pdf. —Jim Butschli

See the story that goes with this sidebar: Packets a prescription to savings