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Gaining ROI through anticounterfeiting tactics (sidebar)

Combatting counterfeiting isn’t easy, and it’s not inexpensive. The tangible capital outlays to go to battle may include costs for packaging equipment, equipment integration, and ongoing materials expenses.

The return on those investments can include the following:

• Fewer expired returns

• Increased sales due to market appearance

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
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Get a jump on your 2026 packaging & processing goals at PACK EXPO East.