The return on those investments can include the following:
• Fewer expired returns
• Increased sales due to market appearance
Companies in this article
Gaining ROI through anticounterfeiting tactics (sidebar)
Combatting counterfeiting isn’t easy, and it’s not inexpensive. The tangible capital outlays to go to battle may include costs for packaging equipment, equipment integration, and ongoing materials expenses.
Jan 31, 2005
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