The packaging, with its distinctive dark blue coloring, was redesigned to maintain the brand’s identity while promoting a stylish, modern look. The RPC container was chosen for its curved design and large labeling area. The container is also convenient and practical, thanks to an ergonomic design that is easy to handle and pour. The containers are available in both 2- and 4-L sizes. “We wanted to update the visual identity of the brand while remaining instantly recognizable as Elsan Blue,” says Stephen Camp of Elsan. “The container from RPC perfectly strikes this balance.”
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