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The latest Hispanic market facts (sidebar)

MarketResearch.com had just released The U.S. Market for Hispanic Food and Beverages, second edition, as this story went to press last month, As expected, the study shows the accelerating strength of the Hispanic market.

Pw 12369 Pepperchart

Here are some highlights for that market:

• 2004 sales are almost at $4.4 billion.

• By 2009, the food and beverage market will grow beyond $7 billion.

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