Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Dual bottle dials in a custom tan (Sidebar)

Lenticular magic

Pw 12890 Tantric1

There are tans, and then there are head-turning tans. The same can be said for tanning lotion packages, specifically Fiji Blend’s lenticular carton for Tantric.

Launched in early 2004 at tanning salons throughout the United States and Canada, the carton, from Printex Packaging, provides a 3-D effect on four of the tapered carton’s surfaces. The carton illustrates a tropical scene including an underwater view and a mystical woman. There’s even a volcano on the carton side that erupts as the carton is turned. The 3-D

elements combine to evoke Tantric’s “sensory tanning experience,” a first in the industry, according to Fiji Blend marketing director Yana Simone.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?